Jaeger: Discover a Softer Style. Spring/Summer 1992
VHS Colour Sound c.1992 16:18
Summary: An internal training video introducing
Jaeger's Spring/Summer 1992 ladies wear collection to sales staff.
Title number: 3140
LSA ID: LSA/4116
Description: An internal training video introducing Jaeger's Spring/Summer 1992 collection to sales staff. The new look is presented as a softer feminine style using simple and beautifully detailed articles which are flattering to women. It distinguishes the new look from the harder 1980s styles for women. It describes the 1990s as being a decade more about leisure and relaxation, with sports being a major influence on clothing. The new collection is presented being worn by a series of models. Comment on the new collection is offered by Daily Telegraph journalist Julia Robson, Vogue writer Rosie Martin, broadcaster Lesley Ebbetts of This Morning, and Kate Phelan writer for Marie Claire.
Further information: Script - Sarah Mower;
Camera - Graham Latter; Editor - Paul Bolton
Keywords: Clothing; Fashion
Locations: United Kingdom; England; London