VHS Colour Sound c.1991 23:11
Summary: An internal training video for clothing company Jaeger giving guidance on dressing retail stores in order to increase sales.
Title number: 3139
LSA ID: LSA/4115
Description: An internal training video for clothing company Jaeger giving guidance on dressing retail stores in order to increase sales. It stresses the importance of product presentation within the stores, including the association of accessories with clothing in order to present complete outfits which customers will associate with desirable lifestyles. It includes film of some Jaeger shop facades and the interior of the stores. It gives guidance on the relationship of clothes rails, shelves, freestanding units, slatted walls in creating a desirable looking store. Margaret Newlands, Product and Design Manager introduces the new season's collection, which is presented via models and shop displays. Gillian Brown provides advice to store managers on how to bring out features of the new collection in shop displays.
Keywords: Clothing; Fashion
Locations: United Kingdom; England; London