Jaeger: Relaxed Smart Occasion. Spring/Summer 1994
VHS Colour Sound c.1994 14:05
Summary: A video introducing Jaeger's Spring/Summer 1994 Ladies wear collection to the store's customers.
Title number: 3136
Description: A video introducing Jaeger's Spring/Summer 1994 Ladies wear collection to the store's customers. It includes film from the 1993 British Fashion Awards where Jaeger won the British Classics prize, the prize is presented by Glenys Kinnock and Chris Eubank. Jaeger's clothes are commented upon by Clarissa Brooke Turner of Vogue magazine. The clothes from the new collection are presented modelled by women in a photographic studio and in a series of interior and exterior locations. Jaeger's approach for Spring/Summer 1994 is described as simple, soft and feminine, striking the balance between relaxed, smart and occasion dressing.
Further information: Twice a year Jaeger produced a seasonal ladies wear fashion video showing collections in Jaeger branches at the start of the season, as well as items that would become available as the season progressed. The video was available to be borrowed for free from stores by customers to view at home.
Keywords: Clothing; Fashion
Locations: United Kingdom; England; London