Description: Channel Four programme starts with historical reconstruction of shopping order being taken by salesman in a kitchen. Stills of Co-op adverts. Co-op sales. Shows the cash railway and explains the dividend or 'housewife's perk'. The Co-op's role as an employer of working class. College for training 1919 onwards formerly in Manchester and now Loughborough. Personal service offered. Handling of difficult customers or 'stoomers'. Explanation of the co-operative movement. Birth of the Women's Guild. The war and its toll on the Co-op. Its educating department and first funding of the Woodcraft Folk started by co-operators. Peace Marches, milk for Spain. Alan Bush was a conductor of a local co-op choir in the 1930s and later became President of the workers' music association . He conducted the London's Coperative Society's huge pageant at Wembley stadium. 'The International Co-operation for International Peace' involved 3,000 people. Archive footage of the event. Quite cult-like images of people dressed up. Self-service introduced in the shops post-war.