Description: A compilation of short advertising sequences for the Sainsbury's supermarket chain based around the theme of the store's 100th anniversary. Newsreader Kenneth Kendall stops people inside a Sainsbury's shop, and on the street outside to ask them questions in imitation of television news vox pops, or 'man in the street' interviews. Those interviewed include a middle-aged couple, some mothers with children, a rich woman, some young women and an Italian born woman. The questions asked relate to what customers think of Sainsbury's, whether they know that it s a hundred years old, their views on store design and packaging, prices and staff demeanour. The sequences are bookended with shots of a birthday cake with candles marked '100 Good Food Years'.